They need people to objectify and hate in order to make themselves feel strong, superior, and elite -- as if everyone else lacks a critical component that makes them human.
Muslims. Women. Trans people. Buddhists. The Chinese. The educated. Thinkers who don't limit their cognitive skills to theologizing & apologetics, making excuses for their exclusionary ideology. Addicts. The poor. The homeless. The disabled. The vulnerable. Those who do good for the sake of good.