I think what many* techy/Linux/dev people need to realise is that the absolute majority of Windows users have never had to install Windows in the first place. Same for most Mac users.

They don't need to worry about partition tables or mount points or even the idea that an image might be corrupted.

Heck, even today showed me the limits of my own techy knowledge *live on air* and I thought I knew enough from my own tinkering over the last few months on very modern hardware that was never designed to run Linux.

If you really want the Year of the Linux Desktop, you really need to consider the majority of computer users who will space out if you mention going into the BIOS or using the Terminal or what booting from UEFI means.

If you've never had to do family & friends tech support you are *rare*.

*This said most earlier. This was wrong (thanks rum Feff).