I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
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I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
@taylorlorenz The most important part for me is that this is not yet another "cloud app" where one entity controls everything: your account, what you see, the client applications, etc., but a protocol, where you can use whatever compatible software you want, even multiple.
It makes feature rollout difficult, but it's a massive safety feature in my opinion. If Mastodon gGmbH did something highly unpopular, all this software can feasibly choose to ignore it. They *cannot* force it on everyone.
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@benroyce @rk @futurebird @taylorlorenz there's not only ants but literally every creature in the World (Fedi is particularly good for those interested in nature)
I've seen folk send pictures of lions etc that are sleeping in the main road (so everyone has to slow down and stop for them) as they live in countries where these are native, as well as just about every type of bug / snake / spider (folk do at least generally use CWs for those so others aren't scared if they have phobias), and nature scientists often post free links to whole full colour books of various creatures (I got one of all the snakes in Malaysia a few months back)
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@benroyce @rk @futurebird @taylorlorenz there's not only ants but literally every creature in the World (Fedi is particularly good for those interested in nature)
I've seen folk send pictures of lions etc that are sleeping in the main road (so everyone has to slow down and stop for them) as they live in countries where these are native, as well as just about every type of bug / snake / spider (folk do at least generally use CWs for those so others aren't scared if they have phobias), and nature scientists often post free links to whole full colour books of various creatures (I got one of all the snakes in Malaysia a few months back)
@vfrmedia @rk @futurebird @taylorlorenz
you just hit upon *the* one, absolutely compelling selling point for mastodon:
"we have cat pictures"
boom, 1 million new sign ups
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I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
@taylorlorenz Decentralised social networks such as Mastodon (and the Fediverse as a whole) are superior because they distribute power rather than concentrating it.
There is no single corporation dictating rules, algorithms or visibility. Instead, they consist of many independent servers (instances) that are connected to each other – similar to email.Specifically, this means:
• More genuine freedom of expression:
On Mastodon, Friendica, Pixelfed or Akkoma, it is not a tech corporation with business interests that decides what is allowed or what remains "high-reach". Each instance sets its own rules, and users can switch or run their own – without losing their social network.
• No algorithmic manipulation:
Content is displayed chronologically, not according to advertising or engagement optimisation. This reduces polarisation, clickbait and artificial outrage.
• Control lies with the users:
Communities moderate themselves, transparently and comprehensibly. If rules become unfair, you simply go elsewhere – something that is practically impossible with centralised platforms.There is no compulsion to monetise through tracking, advertising or profiling. This fundamentally changes whose interests are at the centre.
In short:
Centralised platforms "grant" freedom of expression as long as it is profitable or PR-compatible.
The Fediverse enables freedom of expression structurally – because no one can centrally revoke it. -
yes but there's a big difference between pesky reply guy bigots and ignorants, and a bigoted ignorant edgelord running the joint (elon and twitter)
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Depending on the audience you could also mention the ants? Or don't it's fine.
@futurebird @benroyce @taylorlorenz
This is a commercial!
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I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
@taylorlorenz On the old centralized platforms, everyone's in the same building with the same landlord, if the landlord is shitty (of course they are) everyone suffers. On decentralized media, there are tons of buildings with different landlords, and you can even build your own house. If your landlord sucks, you move.
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I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
@taylorlorenz
Facebook has for years blocked links to my own blog, and now to news websites. Mastodon doesn't do that, and you can also keep your content, so Meta can't delete it all including your photos and friend connections. -
@futurebird @benroyce @taylorlorenz
This is a commercial!
@JackMexa4 @futurebird @taylorlorenz
i could totally see a "denizens of mastodon" campaign featuring prominent accounts
like, futurebird discussing some of her posts in the context of her ants
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@benroyce @taylorlorenz I would add
- I only see who I explicitly follow (no feed stuffing and manipulation).
- I can migrate to a new home seamlessly with low friction
- as each server sets its own policies, there is no risk of a central, single, set of beliefs controlling everyone.@benroyce @taylorlorenz @dsc I think there's another side to the lack of centralized moderation too -- it removes a lot of the "too big to fail" mentality, and in doing so actually allows more moderation.
We've got Twitter over here producing and distributing CSAM, and so many people and institutions *still* won't block or remove links to Twitter purely because of its size.
So you do get more freedom here, but at the same time you get stronger and more fair regulation. Regulation designed for your community instead of for global politics. For example, I follow accounts that post pornography, which would never be allowed on corporate socials. Yet it's all hidden behind appropriate CWs and such. Meanwhile back before I left Facebook I was getting random unsolicited hardcore porn just popping up in my feed a couple times a week! They'd remove it eventually, but not before it popped up full screen while I'm standing in line at the grocery store or something...
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Depending on the audience you could also mention the ants? Or don't it's fine.
@futurebird @benroyce @taylorlorenz Yes but are they pudding ants @midsomerplots
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I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
@taylorlorenz
Yesterday I saw a comment about Wikipedia: thankfully it works in practice because it doesn't work in theory. I think this applies to Mastodon and everything else; when personal gains are removed from the equation, people generally care for other people. -
I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
I'd describe it as tradeoffs.
Would we use email the way we do if only Gmail people could email Gmail people? I think it wouldn't.
So email is better (not without issues like spam) because anybody can email anybody.
Mastodon/Fediverse provides similar benefits (and some problems) that "federated email" provide compared to siloed email.
I would argue the benefits outweigh the negatives.
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@benroyce @taylorlorenz @dsc I think there's another side to the lack of centralized moderation too -- it removes a lot of the "too big to fail" mentality, and in doing so actually allows more moderation.
We've got Twitter over here producing and distributing CSAM, and so many people and institutions *still* won't block or remove links to Twitter purely because of its size.
So you do get more freedom here, but at the same time you get stronger and more fair regulation. Regulation designed for your community instead of for global politics. For example, I follow accounts that post pornography, which would never be allowed on corporate socials. Yet it's all hidden behind appropriate CWs and such. Meanwhile back before I left Facebook I was getting random unsolicited hardcore porn just popping up in my feed a couple times a week! They'd remove it eventually, but not before it popped up full screen while I'm standing in line at the grocery store or something...
on centralized #socialMedia, #moderation is just a cost center
why spend the money?
why squash #bigotry and #ignorance? it's a hassle
in fact, such accounts create drama, which drives eyeballs and clicks in outrage, thus increasing engagement, thus selling more ads
so they go "FrEe SpEeCh," a lying dodge
toxic as fuck. completely irresponsible
just another reason why corporate social media is and always will be rat poison and why everyone needs #mastodon
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I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
@taylorlorenz It’s a more authentic experience on here, they monitor bots and eradicate them, troll like replies trying to influence, steer your original post with a negative connotation just don’t happen. It’s less commercialised. A chair, chat and cup of tea, kinder experience.
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@vfrmedia @rk @futurebird @taylorlorenz
you just hit upon *the* one, absolutely compelling selling point for mastodon:
"we have cat pictures"
boom, 1 million new sign ups
@benroyce And thank goodness they are here. It’s so hard to find cat pix on the Internet

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@benroyce And thank goodness they are here. It’s so hard to find cat pix on the Internet

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@NMBA @taylorlorenz I think account mobility is key, ie the ability to move servers without losing followers.
@luciedigitalni @NMBA @taylorlorenz Followers numbers aren’t as important here doesn’t matter and newbies are welcomed warmly by experts.
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I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
@taylorlorenz
There's no owner, and no “algorithm” to promote what some big-tech owner likes people to read, or to feed you ever more and more of what you like to hear, just to get income from ads. There aren't any ads anyway. You can only follow (or block) what or who YOU prefer to. That's freedom. -
I’ve been asked on TV hits and interviews lately to explain why decentralized social media is better, especially re: Mastodon.
How would you explain the benefits of a platform like Mastodon and the fediverse to someone in just a few sentences? How would you make the argument that platforms like Mastodon allow for more free expression than big tech controlled apps?
Would love to hear people’s thoughts! Trying to make my arguments most effective
@taylorlorenz I own my social media feed and my community. It feels like a local pub with friends where I share rumours and stories. Not attention seeking circus club.
