Epic CEO [Tim Sweeney] says AI disclosures like Steam's make "no sense" because AI will be involved in "nearly all" future game development
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If most games will contain AI content, then an “AI-free” badge couldn’t be more important. He must understand that that statement is a complete logical fallacy, right?
It’s Tim Sweeney, he doesn’t understand where the sun goes at night.
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Tim: Valve doesn’t understand the market. AI is going to lead gaming industry.
Also Tim: VALVE IS A MONOPOLY AND SHOULD SEIZE TO EXIST.
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nahh men. This is why you (Epic) are giving away games every week for free. Nobody likes you
Even giving out great games for free doesn’t make Epic more likeable. That is a next level failure.
If anything, other companies need to do the same as Valve does to gain respect and popularity. But, here we are.
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Using AI for checking a code, and then double checking it yourself is different than some waste of sperm dictating prompts to AI, and telling his friends at parties while high on ketamine adderol and coke “this is going to be the next Morrowind x Cyberpunk x Mario Brother Kart Theft Auto” is the AI badge Valve is talking about.
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Then some clueless person complains that Steam dominates the market. When Epic is constantly shooting their foot.
People like to make informed decisions and those labels help. In proper countries even beer have content labels to say if there is rice or corn with the barley.
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As a CEO you can decide whether to piss off on what your potential consumers demand and don’t. Obviously, there’s a reason why the EGS is in the shitty place it is and Steam isn’t. EGS focuses on developers and publishers even when it means pissing on consumers. Steam might have spearled modern DRM “subscription”-based marketplaces, but they’ve also continued to cater to consumer demands even when it opposed their interests and they could have chosen to ignore them anyway.
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Except every tool used for development is going to have some level of AI in it and unless you are also building your own AI free tool you aren’t going to know what’s truly AI free. AI is here and the cat’s out of the bag. There is no putting it back in at this point. We as a society need to figure out how to use it ethically.
LLMs are actually just massively improved spell checks. If you’ve used an IDE with in line error detection, technically that’s AI now.
I do wish we’ve drawn the line more clearly on what “AI” usage means in terms of “this game was made with AI”
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Well that’s probably true
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It’s becoming nearly impossible to write code in a corporate environment without AI. Everyone has AI auto complete at the minimum, and AI code generation is at a point where it’s at least even with an entry level dev.
I’m sure that’s the case at some companies, but where I work, I can freely choose which tools I use for coding and whether or not to use AI, despite one of my bosses being obsessed with it.
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As a CEO you can decide whether to piss off on what your potential consumers demand and don’t. Obviously, there’s a reason why the EGS is in the shitty place it is and Steam isn’t. EGS focuses on developers and publishers even when it means pissing on consumers. Steam might have spearled modern DRM “subscription”-based marketplaces, but they’ve also continued to cater to consumer demands even when it opposed their interests and they could have chosen to ignore them anyway.
I’d argue that it was always in their interest to listen to their customers
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Except every tool used for development is going to have some level of AI in it and unless you are also building your own AI free tool you aren’t going to know what’s truly AI free. AI is here and the cat’s out of the bag. There is no putting it back in at this point. We as a society need to figure out how to use it ethically.
What I consider sad is that we are really getting no option to run it locally. It’s an excuse to turn everything into a live service where not even a subscription saves you because you can run out of “tokens” now. I have absolutely no issue with OSS tools incorporating LocalLLM aids. If people have modern GPUs then they can use local LLMs in some form or another.
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I think it’s a case of literal AI-generated assets vs AI assistants used in the process of work.
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LLMs are actually just massively improved spell checks. If you’ve used an IDE with in line error detection, technically that’s AI now.
I do wish we’ve drawn the line more clearly on what “AI” usage means in terms of “this game was made with AI”
Every single time I think about what LLM are I think about this quote from the game Night in the Woods:
“We’re good at drawing lines through the spaces between stars like we’re pattern-finders, and we’ll find patterns and we like really put our hearts and minds into it and even if we don’t mean to.”
LLMs are based on neural networks. They are little brains that have nothing else to deal with than finding patterns in our own logic and can seem to be smarter than what they really are because of it. Evolution has not weighted them with an ego or urgency, but because it has been trained on ours it can sometimes emulate it. But it fundamentally lacks the complexity of our brains, at least for now. It is still amazing what they can do given so little, and it is amazing how convincing they can be with their answers when they are completely wrong. It is a viral form of intelligence.
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Even if that did happen, it wouldn’t defeat the point of the disclosures at all. In fact, people will appreciate it all the more if a game is made without any AI involvement and it will become a selling point.
Yeah, there’s a solid group of us that hates AI so much we’d do this.
I try to avoid it as best I can. When it comes to art, I won’t touch anything that’s AI.
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And people wonder why Epic games has the smallest market share of all the game stores
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I think it’s a case of literal AI-generated assets vs AI assistants used in the process of work.
Except Steam doesn’t really enforce any rules around these disclosures. E.g arc raiders having AI voicelines, and their disclosure being something like “we use some AI during development”
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Tim can suck my sweaty balls.
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Preach!!!
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Depends on how it’s used.
Right now it’s used to replace skilled workers, be them artists, actors, or programmers.
I can certainly think of a few good uses for AI in games, but to a Corpo CEO “good use” = wider profit margins at the cost of humanity. And so we need to be informed about such things when we spend money on something that is by all rights an artform.
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And they’ll become cheaper as they undoubtedly sack their talent, right?
I think if I buy a game under the pretext of it being entirely “man-made”, in 2026. If it then turns out to have been partially AI produced in 2030, I should have the right to earn a refund, even if I 100% it.
